LKNR – The Brand Agency

About LKNR – The Brand Agency

LKNR is a brand and advertising agency at Wassergasse 1 in Baden, right in the town centre. Its focus is on brand development and branding for companies, from strategy and visual identity to implementation; the company behind the agency is Lackner Creative GmbH.

How the agency approaches a brand

The starting point is not the logo, but the question of what defines a company. The agency describes its approach as values-based and, by its own account, draws on findings from neuroscience: purchasing decisions are largely made unconsciously, so a brand should above all trigger the right feelings. According to the website, it is aimed mainly at family businesses and decision-makers.

The three steps

• Strategy and positioning: analysing the market and competitors, surveying customers and employees, looking at products, prices and touchpoints. From this, the "brand DNA" emerges as the foundation.
• Concept and branding: colours, typeface, imagery, tone and sound of the brand, i.e. the entire corporate design.
• Rollout: implementation on business stationery, printed matter, the website and digital and print channels.
• Content production: videos, animations, 3D visualisations and sound concepts, for example for social media or digital signage, together with partners.

Who is behind it

The team combines strategy, creative work and implementation under one roof. The website names Udo Lackner (strategy), Jan Lackner (creative), Jasmin Mairhofer (project management), Sarah Reiner and Maximilian Chrol (graphic design) and Annemarie Bauer (accounting).

As references, the agency shows projects for Deiser's from Baden, hafner+partner from Tulln, Szihn from Vienna-Liesing and Wurmb from Eichgraben, among others. In the blog, the team writes about brand strategy, for example about the Marketing Summit Baden.

Contact

The office is at Wassergasse 1/1/1, 2500 Baden. An initial meeting can be arranged by phone or by e-mail to hi@lknr.at; the website does not give fixed office hours.

Automatically translated from German.

Compiled by our editorial team.